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VANS Fills the Shoes as Sponsor of Best Sporting Event in America

February 07, 2013

VANS steps in to transform Huntington Beach California from this...

2013 US Open of Surfing Huntington Beach

...to this

2013 US Open of Surfing Huntington Beach

A text message came in to me at the office today from one of our contributors about the 2013 US Open of Surfing. VANS announced that they would be taking over title sponsorship of the greatest sporting event in America, filling the swooshing shoes previously worn by brand powerhouse team of Nike and Hurley.

I've written on how the US Open of Surfing in Huntington Beach (Orange County, CA) is the Greatest Sporting Event in America in the past so I won't repeat myself here. I know plenty of you traveling sports enthusiasts will beg to differ so please do refer to my previous article on the matter to state your case. I’m always open to seeing things in a new light.

Instead of rehashing, I just want to touch on how I believe that VANS stepping in to take title over the event will be good for both the city of Huntington Beach and for those of you joining the other three quarters of a million or so visitors on the golden sands of Orange County to partake in the affair that is so much more than a surf contest.

VANS likely won't have the financial backing to throw the same heavyweight spectacle that Nike had for the three years previous. Nike went so far as to convert the old $60/night Huntington Surf Inn motel into its very own branded attraction, which today has left the motel for the better as one of the most sought after boutique accommodations along a very lengthy strip of Pacific Coast Highway.

What VANS will bring back to the event is a set of core values that the massive success of the US Open of Surfing was built upon. With all the bells & whistles that Nike brought came a slight pessimism from some locals (and visitors) that felt the soul of the event was tarnished by big corporate influence. Many will say Nike made the event better for the athletes (bigger pay day) and the visitors. Others (non-athletes) will say the opposite, especially the locals. But I doubt that this debate will maintain through the VANS reign over the US Open. VANS is a California born action sports brand. They’ve been so since the beginning and maintain their cred today. They’re also the lead sponsor of the Triple Crown of Surfing on Oahu so it goes without saying that VANS knows surfing. VANS brings edge back to the US Open and as far as this writer is concerned that’s the only thing that was missing from the event in recent time.

Be sure to join me and the YAHglobal crew in Huntington Beach (likely at the Sun n Sands Motel) this coming summer of 2013. The event will be better than ever, even though likely not bigger – just the way most of us like it.

Wish You Were Here - Marcus Maraih, Editor, YAHglobal.Com

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post by : Marcus M.

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